Below are some of the ways a Fractional or Interim CMO can help your business.
What a CMO does for a business is becoming increasingly complex and is changing every year. CMOs must be able to think and act strategically, understand the business of the company they are working for, and also have total command of web strategies, social selling, content marketing and traditional marketing and branding. An Interim or Fractional CMO can upgrade an organization’s skill sets overnight. They can also get the companies whom they serve off and running with digital marketing strategies cost effectively.
Some organizations want their CMOs to be strategists and develop go to market strategies. Other organizations want a focus on branding, product marketing and/or content marketing. Still others want a tight integration with Sales Departments and a focus on Lead Generation. At Valenta we can assist with all these different priorities simultaneously or offload specific initiatives from existing staff. Our Interim CMOs and Fractional CMOs are proven executives with broad ranges of skills and industry expertise.
We take the following approach to every Fractional or Interim CMO engagement and provide lasting benefits to our client’s Marketing and Sales departments :
Assess – When we start an engagement for an Interim or Fractional CMO we speak with all stakeholders, understand where your business and Marketing departments are today, and document “as is” processes and workflows.
Recommend – Based on assessment of your Marketing organization we will recommend best practices specific to your business and competitive landscape and advise best courses of action.
Prioritize – We will rank and determine priority actions and the highest value opportunities to optimize your business and the Marketing department we are offering Fractional CMO services for.
Execute – We will work with your organization to implement and execute any recommendations and best practices based on prioritization.
Consistency – It is our goal to produce stable and predictable results for all business and Marketing departmental processes and deliverables.
Repeatability – We will ensure that processes, deliverables, and workflows are repeatable, well understood and documented.
We will help provide long term optimization and growth for your Marketing activities.
Here is what a business can expect from Valenta Fractional CMO and Interim CMO services :
There are many benefits of bringing on board an Interim or Fractional CMO to assist a business with Marketing. Some of those benefits include the following :
A Fractional CMO can be a fantastic option for a variety of business scenarios. Situations we have frequently seen and where we have provided services include:
Defining a Scope of Work and the needs of your Marketing department and digital activities is always the best first step. We are here to discuss our CMO services at your convenience. After exploration if a match is established, we will identify and define the exact role and scope of work. During discovery, in addition to scope, we can define time frame and the dedicated hours and days required per month. All aspects of our CMO engagements can be flexible, customizable, and scalable.
We look forward to assisting your business and Marketing team.
Interim and Fractional CMO services are an excellent option for SMBs, startups, businesses in transition and growth mode.
Please reach out to us here to continue discussions.